Why is sponsoring Wi-Fi in public transport a good idea?

What is it

Imagine offering a service to consumers that they value and therefore you will be rewarded with a view of your short promotional video before being redirected to your website.
This will bring your brand and website towards consumers in a positive way and generate visits to your website and therefore increase your brand awareness.

If this is what you are looking for then public transport Wi-Fi marketing is definitely your best strategy.

Remember, this all happens towards a captive audience that will be using their mobile
device online for the next 10 to 30 minutes with nothing else to do.

Why

As a company active in public transport connectivity for 20 years, we see daily that a vast majority of passengers connect to Wi-Fi when it is offered for free. We also know that this free service is highly appreciated and that the brands that sponsor this service are recognized and remembered far better than any other form of internet advertising. You have guaranteed visits every day and consumers will see your brand and visit your website several times a week.

Cost

Here comes the really good news, it is much more cost effective than traditional internet traffic generation. For a few cents per guaranteed user visit to your website, you can get up to 100’s of millions of users per month visiting your website.

Public transport passengers in many European cities are looking for sponsored connectivity to enlighten their daily travel experience and their numbers are growing.

Knowledge

We have the experience, infrastructure and relationships in place to make your brand and website, the number one visited by passengers while they use public transport, the most environmentally friendly transport solution available.

Take action

Contact us today

Get in touch with us today so we can start tailoring this vast potential into your marketing strategy and towards your needs.